Paid Social Lead
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About the role
Overview
At G-STAR, denim is more than a fabric. It's a philosophy. G-STAR is a brand built by people who love denim, live it, and push its boundaries in the name of progress, innovation, and sustainability. The team is made up of creative, curious, and caring minds who think beyond fashion and bring big ideas to big challenges.
As Paid Social Lead, you will join the Global Digital Marketing Team, an enthusiastic group of experienced digital specialists covering channels including paid search, display, and affiliates. This team holds big ambitions and a strong drive to deliver maximum impact on G-STAR's growth globally. The role sits at the heart of the digital strategy, working in close collaboration with Ecommerce, Creative, Data, and Regional teams to ensure both strategic direction and flawless execution across paid social.
This is a unique opportunity for someone ready to take the next step in their career, with real ownership of a high impact global channel in a fast-paced, international environment.
Responsibilities
Own the global paid social strategy, roadmap, and priorities in close collaboration with the Marketing and Ecommerce teams
Build and optimize campaigns across the full marketing funnel, covering brand awareness, prospecting, and performance
Lead, coach, and support the Paid Search (SEA) team, setting direction and ensuring strong, consistent performance across the channel
Drive alignment between Paid Social and Paid Search to deliver an integrated, full-funnel media approach
Analyze campaign results on a daily basis and steer both your own campaigns and the wider team's performance against set KPIs
Support local initiatives and tests in close collaboration with regional marketing teams
Test the latest advertising possibilities, including alpha and beta products, positioning G-STAR as an early adopter
Work closely with internal stakeholders across Ecommerce, BI, UX, Creative, and Regional teams, as well as external partners including Meta, Google, and agencies
Report into the Global Digital Trade Director
Requirements
A Bachelor's or Master's degree
A minimum of 5 years of hands on experience managing paid social campaigns across the full digital marketing funnel, including experience with large budgets across multiple countries
A strong ability to represent your channel and a continuous drive to identify opportunities to improve performance and enable further scaling
Proficiency in leveraging AI tools to optimize campaign performance, improve workflow efficiency, strengthen audience insights, and support data-driven decision-making across multiple platforms and markets
Deep understanding of Facebook Business Manager, Google Analytics, and Google Ads
Experience working in cross functional and multi regional teams
Strong written and verbal communication skills in English
Relevant experience in the fashion and/or retail industry
Nice to Have
Experience with data feed management tools, social advertising tooling, and working with scripts
Agency experience, whether working at or closely with a digital marketing agency
Proficiency in an additional language such as German, French, or Spanish
Benefits
A clothing budget to showcase your personal style while representing G-STAR
Fully paid private medical insurance
A monthly additional allowance to spend on food, public transport, or childcare
Flexibility to work from home up to 2 days per week, supporting a healthy work life balance
The chance to play a pivotal role in shaping G-STAR's future growth within a passionate, globally connected team