Senior Designer (Loungewear)
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About the role
Overview
Hunkemöller is one of Europe's leading lingerie brands, and loungewear is one of its most important strategic growth areas. This senior role sits at the heart of that ambition, leading the creative and commercial direction of the loungewear category from initial concept through to final product. It is a position for a designer who brings both a strong creative eye and a sharp commercial instinct, someone who can shape a category, inspire a team, and connect deeply with the modern Hunkemöller customer.
As a senior member of the design team, this role goes beyond individual product ownership. It involves mentoring fellow designers, influencing cross-functional stakeholders, and contributing to the long term evolution of the brand's product offering. Hunkemöller is currently undergoing an exciting brand transformation, making this a particularly compelling moment to join and leave a real mark.
Responsibilities
Category Leadership and Product Ownership
Lead the design and development of the loungewear category from concept to final execution
Define seasonal direction and ensure cohesive, elevated collections across all drops
Deliver innovative designs that balance creativity, comfort, functionality, and commercial viability
Own category performance, ensuring alignment with price architecture, margin targets, and business goals
Identify opportunities for category growth, new product concepts, and innovation
Consumer, Trend and Market Insight
Drive deep understanding of the Hunkemöller customer, with a focus on lifestyle, comfort, and evolving homewear trends
Translate macro trends, cultural insights, and competitive analysis into forward-looking product concepts
Monitor sell-through, customer feedback, and competitor activity to continuously refine design direction
Anticipate shifts in the loungewear market and position the brand ahead of trends
Brand DNA and Creative Direction
Act as a key guardian and evolver of Hunkemöller's brand identity within the loungewear category
Lead the creation of seasonal narratives, mood boards, and design concepts
Elevate storytelling through cohesive collections that resonate emotionally with the customer
Ensure consistency and innovation across materials, silhouettes, colors, and detailing
Commercial and Strategic Impact
Design with a strong understanding of commercial drivers including margin, volume, and sell-through
Partner closely with Buying and Merchandising to align product strategy with business objectives
Use data, insights, and post-season analysis to optimize future collections
Balance long-term brand building with short term trading opportunities
Cross-Functional Leadership and Influence
Lead collaboration across Design, Buying, Technical Development, Sourcing, and Marketing
Clearly communicate vision, concepts, and design intent to stakeholders at all levels
Influence decision making to ensure alignment on product direction and execution
Mentor and support junior designers, fostering a high performing and creative team environment
Design Execution and Technical Excellence
Deliver high quality sketches, technical drawings, and detailed product specifications
Oversee fit sessions and ensure excellence in fit, comfort, and construction
Lead fabric, trim, and color development in alignment with category direction
Ensure all products meet quality standards and reflect premium design execution
Speed, Agility and Process Leadership
Operate effectively within fast paced seasonal calendars and multiple product drops
Respond quickly to trading performance and emerging opportunities
Drive continuous improvement in design processes, tools, and ways of working
Champion efficiency while maintaining high creative standards
Requirements
Minimum 8 years of experience in fashion design, with strong experience in loungewear, intimates, or adjacent categories
Proven track record of owning and growing a product category in a commercial fashion environment
Strong portfolio demonstrating creative leadership, innovation, and commercial success
Deep expertise in product construction, fabrics, and garment engineering
Deep expertise in trend forecasting and consumer behavior
Deep expertise in end to end product development processes
Strong understanding of the balance between brand storytelling and commercial performance
Experience working in a fast-paced, international retail or omni-channel environment
Excellent communication, presentation, and influencing skills
Proficiency in Adobe Creative Suite and PLM systems
Experience with CLO3D and an AI-forward mindset is preferred
Benefits
25 days of annual leave per year, with the option to buy or sell up to 4 additional days each April
Hybrid working model with a 60:40 office to home split based on working hours
Option to work from abroad for up to 2 weeks per year
Travel allowance to support commuting costs
Access to the Hunkemöller Academy, offering continuous learning through training programs and workshops
Staff discount of 25% on all Hunkemöller products, with additional sale discounts of up to 55% on selected occasions
An international working environment, collaborating with teams across multiple countries
A culture built on innovation, collaboration, inclusion, and shared success, with real opportunities to shape the future of the brand