Senior Designer (Loungewear)
Hunkemöller is hiring a Senior Designer (Loungewear) in Hilversum, NL. It's a full-time, senior role with competitive pay.
Hunkemöller — Design — Hilversum, NLFull-time
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About the role
Hunkemöller is one of Europe's leading lingerie brands, and loungewear is one of its most important strategic growth areas. This senior role sits at the heart of that ambition, leading the creative and commercial direction of the loungewear category from initial concept through to final product. It is a position for a designer who brings both a strong creative eye and a sharp commercial instinct, someone who can shape a category, inspire a team, and connect deeply with the modern Hunkemöller customer.
As a senior member of the design team, this role goes beyond individual product ownership. It involves mentoring fellow designers, influencing cross-functional stakeholders, and contributing to the long term evolution of the brand's product offering. Hunkemöller is currently undergoing an exciting brand transformation, making this a particularly compelling moment to join and leave a real mark.
What you'll do
- Category Leadership and Product Ownership
- Lead the design and development of the loungewear category from concept to final execution
- Define seasonal direction and ensure cohesive, elevated collections across all drops
- Deliver innovative designs that balance creativity, comfort, functionality, and commercial viability
- Own category performance, ensuring alignment with price architecture, margin targets, and business goals
- Identify opportunities for category growth, new product concepts, and innovation
- Consumer, Trend and Market Insight
- Drive deep understanding of the Hunkemöller customer, with a focus on lifestyle, comfort, and evolving homewear trends
- Translate macro trends, cultural insights, and competitive analysis into forward-looking product concepts
- Monitor sell-through, customer feedback, and competitor activity to continuously refine design direction
- Anticipate shifts in the loungewear market and position the brand ahead of trends
- Brand DNA and Creative Direction
- Act as a key guardian and evolver of Hunkemöller's brand identity within the loungewear category
- Lead the creation of seasonal narratives, mood boards, and design concepts
- Elevate storytelling through cohesive collections that resonate emotionally with the customer
- Ensure consistency and innovation across materials, silhouettes, colors, and detailing
- Commercial and Strategic Impact
- Design with a strong understanding of commercial drivers including margin, volume, and sell-through
- Partner closely with Buying and Merchandising to align product strategy with business objectives
- Use data, insights, and post-season analysis to optimize future collections
- Balance long-term brand building with short term trading opportunities
- Cross-Functional Leadership and Influence
- Lead collaboration across Design, Buying, Technical Development, Sourcing, and Marketing
- Clearly communicate vision, concepts, and design intent to stakeholders at all levels
- Influence decision making to ensure alignment on product direction and execution
- Mentor and support junior designers, fostering a high performing and creative team environment
- Design Execution and Technical Excellence
- Deliver high quality sketches, technical drawings, and detailed product specifications
- Oversee fit sessions and ensure excellence in fit, comfort, and construction
- Lead fabric, trim, and color development in alignment with category direction
- Ensure all products meet quality standards and reflect premium design execution
- Speed, Agility and Process Leadership
- Operate effectively within fast paced seasonal calendars and multiple product drops
- Respond quickly to trading performance and emerging opportunities
- Drive continuous improvement in design processes, tools, and ways of working
- Champion efficiency while maintaining high creative standards
What you'll bring
- Minimum 8 years of experience in fashion design, with strong experience in loungewear, intimates, or adjacent categories
- Proven track record of owning and growing a product category in a commercial fashion environment
- Strong portfolio demonstrating creative leadership, innovation, and commercial success
- Deep expertise in product construction, fabrics, and garment engineering
- Deep expertise in trend forecasting and consumer behavior
- Deep expertise in end to end product development processes
- Strong understanding of the balance between brand storytelling and commercial performance
- Experience working in a fast-paced, international retail or omni-channel environment
- Excellent communication, presentation, and influencing skills
- Proficiency in Adobe Creative Suite and PLM systems
- Experience with CLO3D and an AI-forward mindset is preferred
What we offer
25 days of annual leave per year, with the option to buy or sell up to 4 additional days each April
Hybrid working model with a 60:40 office to home split based on working hours
Option to work from abroad for up to 2 weeks per year
Travel allowance to support commuting costs
Access to the Hunkemöller Academy, offering continuous learning through training programs and workshops
Staff discount of 25% on all Hunkemöller products, with additional sale discounts of up to 55% on selected occasions
An international working environment, collaborating with teams across multiple countries
A culture built on innovation, collaboration, inclusion, and shared success, with real opportunities to shape the future of the brand
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