E-commerce & Digital Marketing Intern
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About the role
Overview
O My Bag is a purpose driven fashion brand on a mission to change the leather and fashion industry by creating fair job opportunities and connecting producers in small communities to the global market. With products sold worldwide and two stores in Amsterdam, the brand combines ambitious growth with a genuine commitment to ethical and sustainable business practices.
This internship offers a hands-on, broad introduction to how a global fashion brand operates online. You will work across webshop management, CRM, email marketing, and paid digital campaigns, gaining real experience in each area rather than being siloed into one task. You will also play a supporting role in O My Bag's Second Chances programme, a circular resale initiative that reflects the brand's commitment to sustainability.
Day-to-day, you will collaborate closely with the E-commerce Specialist, Digital Brand Manager, and CRM and Loyalty Marketeer, while also connecting with colleagues across Marketing, Customer Experience, and Operations. This cross-functional exposure gives you a strong foundation for understanding how different disciplines come together to drive online growth and deliver a seamless customer journey.
Responsibilities
Website and E-commerce Operations
Support webshop operations and help maintain an excellent online customer experience
Assist the E-commerce Specialist with day-to-day operations of the Second Chances circular resale programme
Help with product intake, quality checks, photography, and product listings for pre-loved items
Prepare Second Chances orders for shipment and keep product information accurate and up to date
Support webshop updates and product creation in Shopify
Assist with website copywriting, translations, and content updates
Monitor stock levels, redirects, and order handling
Build website pages and blog posts based on marketing input
CRM and Email Marketing
Support the execution of email campaigns including newsletters, product launches, and promotions
Assist with managing and updating automated email flows such as welcome, post-purchase, abandoned cart, and loyalty sequences
Help create and update email content, including copy, imagery, and links
Support audience segmentation and targeting efforts
Test emails before send-out and help monitor campaign performance
Ensure website content and product availability align with active campaigns
Paid Marketing Support
Support the execution of paid campaigns across channels including Meta and Google
Assist in preparing product selections for campaigns
Help ensure webshop readiness for paid traffic, covering landing pages, product pages, and redirects
Coordinate imagery, copy, and URLs with the Marketing team
Monitor stock availability to avoid promoting out-of-stock products
Share webshop insights that support campaign optimisation
Requirements
Currently enrolled in a Bachelor's or Master's programme at a university in the Netherlands
Studying Marketing, E-commerce, Business, Communication, Commercial Economics, or a related field
Curious, eager to learn, and comfortable getting hands-on with a variety of tasks
Takes ownership of work and enjoys finding practical solutions to problems
Organised, detail-oriented, and able to keep multiple projects moving at the same time
Genuine interest in e-commerce, digital marketing, and sustainability
Clear communicator in English, both written and spoken
Nice to have:
Dutch language skills (written or spoken)
Experience with Shopify, email marketing tools, or image editing software
Benefits
Work for a brand with a genuine social and environmental mission, where your contribution has real-world impact
Broad, cross-functional experience spanning e-commerce, CRM, and paid digital marketing
A vibrant, international team of around 30 professionals from more than 10 nationalities
Office located in the lively De Pijp neighbourhood in central Amsterdam
Regular training sessions and continuous learning opportunities
Monthly team activities organised by an in-house Party Committee
Fresh vegetarian team lunches served daily
6 vacation days during the internship period
