E-commerce & Digital Marketing Intern
O My Bag is hiring a E-commerce & Digital Marketing Intern in Amsterdam, NL. It's a full-time, entry level role with competitive pay.
O My Bag — Amsterdam, NLAbout the role
O My Bag is a purpose driven fashion brand on a mission to change the leather and fashion industry by creating fair job opportunities and connecting producers in small communities to the global market. With products sold worldwide and two stores in Amsterdam, the brand combines ambitious growth with a genuine commitment to ethical and sustainable business practices.
This internship offers a hands-on, broad introduction to how a global fashion brand operates online. You will work across webshop management, CRM, email marketing, and paid digital campaigns, gaining real experience in each area rather than being siloed into one task. You will also play a supporting role in O My Bag's Second Chances programme, a circular resale initiative that reflects the brand's commitment to sustainability.
Day-to-day, you will collaborate closely with the E-commerce Specialist, Digital Brand Manager, and CRM and Loyalty Marketeer, while also connecting with colleagues across Marketing, Customer Experience, and Operations. This cross-functional exposure gives you a strong foundation for understanding how different disciplines come together to drive online growth and deliver a seamless customer journey.
What you'll do
- Website and E-commerce Operations
- Support webshop operations and help maintain an excellent online customer experience
- Assist the E-commerce Specialist with day-to-day operations of the Second Chances circular resale programme
- Help with product intake, quality checks, photography, and product listings for pre-loved items
- Prepare Second Chances orders for shipment and keep product information accurate and up to date
- Support webshop updates and product creation in Shopify
- Assist with website copywriting, translations, and content updates
- Monitor stock levels, redirects, and order handling
- Build website pages and blog posts based on marketing input
- CRM and Email Marketing
- Support the execution of email campaigns including newsletters, product launches, and promotions
- Assist with managing and updating automated email flows such as welcome, post-purchase, abandoned cart, and loyalty sequences
- Help create and update email content, including copy, imagery, and links
- Support audience segmentation and targeting efforts
- Test emails before send-out and help monitor campaign performance
- Ensure website content and product availability align with active campaigns
- Paid Marketing Support
- Support the execution of paid campaigns across channels including Meta and Google
- Assist in preparing product selections for campaigns
- Help ensure webshop readiness for paid traffic, covering landing pages, product pages, and redirects
- Coordinate imagery, copy, and URLs with the Marketing team
- Monitor stock availability to avoid promoting out-of-stock products
- Share webshop insights that support campaign optimisation
What you'll bring
- Currently enrolled in a Bachelor's or Master's programme at a university in the Netherlands
- Studying Marketing, E-commerce, Business, Communication, Commercial Economics, or a related field
- Curious, eager to learn, and comfortable getting hands-on with a variety of tasks
- Takes ownership of work and enjoys finding practical solutions to problems
- Organised, detail-oriented, and able to keep multiple projects moving at the same time
- Genuine interest in e-commerce, digital marketing, and sustainability
- Clear communicator in English, both written and spoken
- Nice to have:
- Dutch language skills (written or spoken)
- Experience with Shopify, email marketing tools, or image editing software
What we offer
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