PR, Influencer & Social Media Intern

Overview

At O My Bag, making a positive difference in the world is at the heart of everything we do. This is a brand that goes beyond handbags, actively working to change the leather and fashion industry by creating fair job opportunities and connecting producers in small communities to the global market. With two stores in Amsterdam and a growing global presence, O My Bag is an ambitious, purpose-driven team with a "can do" attitude and a genuine commitment to ethical and sustainable practices.

As the PR, Influencer and Social Media Intern, you'll step into an active, hands-on role within the Marketing Team, contributing to how O My Bag connects with influencers, creators, media, and its global community. You'll support campaigns from concept to execution, help build meaningful partnerships, assist with events, and contribute to content creation, all while developing real-world skills across PR, influencer marketing, and social media.

Responsibilities

• Support the planning and execution of seasonal PR and influencer campaigns, including sample shipments, promotional materials, and performance tracking

• Assist with influencer and brand collaborations, including the affiliate program, from outreach through to reporting

• Help organize influencer events, press moments, and brand activations

• Research, identify, and build relationships with influencers across Instagram, TikTok, and YouTube to grow the creator community

• Assist the social media team with content creation, trend research, and production days

• Report on influencer, PR, and social media performance and maintain campaign overviews and statistics

• Manage the PR and Instagram inboxes, responding to requests in the O My Bag tone of voice

• Organize and maintain the content archive, ensuring collaboration assets are available across channels

• Bring fresh ideas to campaigns, creator partnerships, and content initiatives

What You Will Learn

This internship offers genuine, hands-on experience across a broad range of marketing disciplines. By the end of your time with the team, you will have developed practical knowledge in:

• Influencer marketing and creator partnerships

• PR and media relations

• Social media strategy and content creation

• Campaign planning and performance analysis

• Event organization and brand activations

• Working within an international, purpose-driven fashion brand

You'll work closely with experienced marketing professionals and gain insight into every aspect of how a growing global brand builds meaningful relationships with its community.

Requirements

• Currently enrolled in a Bachelor's or Master's programme in the Netherlands

• Studying Communication, Marketing, Business Development, Media, or a related field

• Organized, detail-oriented, and comfortable managing multiple projects at once

• Proactive and creative, with a genuine enthusiasm for contributing fresh ideas

• Takes ownership of work and enjoys turning ideas into action

• Enjoys connecting with people and building professional relationships

• Fluent in English, both written and spoken

• Thrives in a dynamic environment where every day brings something different

Dutch language skills are considered a plus.

Benefits

• A meaningful internship with a brand that genuinely works toward ethical and sustainable impact

• A prime office location in Amsterdam's vibrant "De Pijp" neighbourhood

• Continuous learning opportunities, including training sessions and professional development

• Monthly team activities organized by the in-house Party Committee

• A welcoming, ambitious, and positive team culture built around a shared mission

• Direct mentorship from Emilie, PR and Influencer Manager, with guidance from Sabine, Marketing Manager

• The chance to contribute to a growing global brand and build a strong foundation for a career in marketing and PR