Slow Fashion: definition
A movement and design philosophy that prioritises quality, longevity, ethical production, and considered consumption over the high-volume, rapid turnover of fast fashion.
Slow fashion is both a movement and a design philosophy that pushes back against the pace and waste of fast fashion. It champions quality over quantity, values craftsmanship, prioritises fair wages and safe conditions throughout the supply chain, and encourages consumers to buy less and choose better. Slow fashion brands typically produce fewer collections per year, use higher quality and often sustainable materials, price products to reflect their true cost, and design for durability rather than disposability. The term was coined by sustainable design consultant Kate Fletcher, drawing on the slow food movement.