Senior E-Commerce Manager:in – Growth & Customer Experience (m/w/d)
Closed is hiring a Senior E-Commerce Manager:in – Growth & Customer Experience (m/w/d) in Hamburg, DE. It's a full-time, senior role with competitive pay.
Closed — Fashion Tech — Hamburg, DEAbout the role
As Senior E-Commerce Manager for Growth & Customer Experience, you run the growth engine behind our online shop. You spot where the growth is, steer the performance of our non-paid channels, and keep developing the customer journey.
Analytics is your foundation. You turn data into better decisions and ideas into measurable results.
What you'll do
- Grow revenue, traffic, and conversion systematically while keeping the full funnel in view
- Steer and optimize the performance of non-paid channels, organic and SEO, direct, email, and organic social, against clear growth targets
- Develop the online shop across the full customer journey, initiate CRO measures and A/B tests, and surface potential in traffic, conversion, CLV, and revenue through data
- Shape and evolve CRM, designing new use cases from activation to personalization to reactivation
- Drive the shop's ongoing development, translate growth potential into concrete requirements, and help shape the product roadmap
- Use GA4, Qlik, and AI tools to make potential visible and build sound decision grounds
What you'll bring
- Several years of experience in e-commerce, ideally in fashion, lifestyle, or consumer goods
- Solid experience in data-driven optimization of online shops, customer journeys, and relevant e-commerce KPIs
- Strong command of Google Analytics 4 and CRM or customer lifecycle management
- Experience developing organic, direct, and email channels
- Hands-on practice with CRO, A/B testing, and collaboration with product and tech teams
- Strong analytical skills and the ability to turn data into concrete action
- High initiative, ownership, and drive to push topics forward
- Confident use of modern AI tools
- Strong communication, team spirit, and enjoyment of cross-functional collaboration
- Experience in headless commerce environments, a plus
About Closed
Closed is a premium Italian-heritage fashion brand specializing in denim and ready-to-wear for men and women. Its operations include Hamburg, where this role is based.
Get new roles in your inbox
A weekly alert with the best new fashion roles across Europe — tuned to the disciplines and cities you care about.