Deadstock: definition
Surplus fabric, materials, or finished garments that were never sold or used, repurposed by sustainable brands to reduce waste.
Deadstock refers to unsold or unused inventory, typically surplus fabric rolls, discontinued materials, or unsold finished garments that would otherwise go to landfill or be destroyed. Sustainable fashion brands and designers use deadstock fabric to create new collections, reducing waste and often accessing premium materials at lower cost. While using deadstock is a positive step compared to letting materials go to waste, it is not infinitely scalable and is best viewed as one tool within a broader sustainability strategy rather than a complete solution.