Regenerative Fashion: definition
An approach to fashion production that goes beyond sustainability to actively restore ecosystems, improve soil health, and enhance biodiversity throughout the supply chain.
Regenerative fashion goes beyond reducing harm to actively restoring and improving the natural systems that fashion production depends on. Inspired by regenerative agriculture, it encompasses practices such as using fibres grown using regenerative farming methods (which rebuild soil health and sequester carbon), supporting biodiversity along supply chains, and investing in land restoration. Key materials associated with regenerative fashion include regeneratively grown wool, cotton, and linen. Brands including Patagonia, Eileen Fisher, and Fibertrace are pioneering regenerative approaches. Regenerative fashion represents a shift from 'doing less bad' to 'doing more good', with the goal of leaving ecosystems in a better state than before.