Jobs/By role/Social Media Manager
Social Media Manager jobs
A Social Media Manager plans, creates and publishes the content that represents a fashion brand across platforms such as Instagram and TikTok, tracking engagement and shaping strategy as trends shift. Fashion labels, from independent designers to established houses, hire for this role to build community and visibility online. This page lists current openings, sometimes titled community manager or content manager, from vetted European employers such as Josh V.
Also hired as: social media · community manager · content manager
Open Social Media Manager roles
1 live
The role, in practice
Working as a Social Media Manager
What the role covers day to day
A Social Media Manager for a fashion label spends much of the week planning content calendars, briefing photographers or stylists for shoots, and writing captions that fit the brand's voice. The rest of the time goes into scheduling posts, moderating comments and messages, and pulling together performance reports to see what resonated with followers.
During launches or collaborations, the pace picks up, with real time posting and quick decisions on what to boost or pull.
What hiring managers look for
Most fashion employers want to see a portfolio of past campaigns or a link to accounts you have grown, alongside comfort with scheduling and analytics tools such as Meta Business Suite or Later. Photography or basic video editing skills are a strong plus, since much of the job involves shaping visual content quickly.
Fluency in English is standard, and a second European language helps for brands with markets across the continent.
How the career develops
Many Social Media Managers start out as content or community coordinators before taking on full ownership of a brand's channels. From there, the path often leads to senior or head of social roles, or a move into broader digital marketing that covers email, paid media and website content.
Common questions
Becoming a Social Media Manager
What qualifications do I need to become a Social Media Manager in fashion?
Most employers look for a degree in marketing, communications or a related field, though a strong portfolio of grown social accounts can substitute for formal study. Practical experience with content creation, scheduling tools and basic analytics is usually more important than the qualification itself. Some fashion brands also value hands on experience with photography or video editing.
Is Social Media Manager a good career change?
Yes, it is a common route for people moving from retail, styling or general marketing roles, since the core skills of understanding an audience and creating engaging content transfer well. Building a visible portfolio, even through freelance or personal projects, helps make the switch easier. Many fashion labels are open to candidates who show a genuine feel for their brand's aesthetic and community, even without direct industry experience.
What is the difference between a Social Media Manager and a Community Manager?
A Social Media Manager typically owns the content strategy, planning and creating what gets posted across platforms. A Community Manager focuses more on the audience side, responding to comments, messages and building relationships with followers. In many fashion companies, particularly smaller labels like Josh V, one person often covers both responsibilities under a single title.
Get new roles in your inbox
A weekly alert with the best new fashion roles across Europe — tuned to the disciplines and cities you care about.