Australia Area Manager
About the role
Overview
ALOHAS is more than a fashion brand, it's a responsible shopping experience committed to fighting overproduction in fashion. As part of a young, creative, and proactive Spanish start-up, this role offers an exciting opportunity to shape the future of sustainable fashion in the Australian market.
About the Role
The Australia Area Manager will be the local market owner, responsible for launching and growing ALOHAS through a balanced wholesale and retail led approach. You'll work closely with HQ teams while being the primary point of accountability on the ground.
Responsibilities
Identify, open, and manage key wholesale accounts in premium boutiques and department stores
Own seasonal sell-in, sell-out, and re-order processes
Lead retail market entry strategy for Australia, focusing on Sydney and Melbourne
Scout and evaluate prime retail locations
Build store P&L models and ROI scenarios
Establish ALOHAS as a desirable, premium brand in the Australian market
Build relationships with stylists, editors, and local creators
Provide structured market feedback to HQ on product, fit, pricing, and trends
Own the Australia P&L and deliver weekly commercial updates and monthly performance reports
Requirements
5-10+ years experience in fashion, footwear, or accessories
Strong wholesale and retail network in Australia
Experience launching or scaling brands in the Australian market
Commercially strong with solid understanding of P&L dynamics
Highly autonomous, entrepreneurial, and execution driven
Comfortable working independently in early-stage market setups
Success Metrics (First 12 Months)
Establish a strong wholesale footprint with strategic partners
Develop a clear, validated retail expansion roadmap
Execute at least one successful retail activation (pop-up or store)
Maintain healthy margins and disciplined execution
Position ALOHAS as a relevant premium brand in Australia
Benefits
Culture of freedom, responsibility, and trust
Opportunity to build a market from scratch with real ownership
Direct work with founders and senior leadership
Flexible working hours
Chance to contribute to sustainable fashion innovation
Company Values
ALOHAS is committed to sustainable fashion, using an on-demand production system that only creates items after they are ordered. The company aims to provide the latest luxury trends while minimizing environmental impact, offering an affordable and responsible shopping experience.