Marketer (Creative & Performance)

Overview

Pavo Couture is a dynamic, fast-growing lingerie startup founded in 2018 with a mission to design stylish, sexy, and comfortable lingerie that helps women feel confident. We're seeking a creative and data-driven marketer who thrives in a versatile, innovative environment where no two days are the same.

Responsibilities

• Create and edit engaging content for Instagram, TikTok, and Pinterest

• Develop creative short form videos and social media concepts

• Design content for seasonal launches and special moments

• Manage Meta Ads: setup, testing, analysis, and optimization

• Evaluate creative performance using metrics like CTR, CPA, and ROAS

• Collaborate on email marketing, including A/B testing and segmentation

• Support SEO efforts with keyword research and content optimization

• Assist with e-commerce website improvements and conversion strategies

• Support PR initiatives and potential brand collaborations

• Participate in photo shoots and potentially company events

Requirements

• Strong social media understanding and trend awareness

• Ability to balance creativity with data driven decision making

• Highly adaptable with excellent context-switching skills

• Strong aesthetic sense and storytelling capabilities

• Proficiency with Canva (Photoshop/video skills are a bonus)

• Independent, curious, and solution oriented mindset

• Passion for fashion, luxury, and visual communication

Benefits

• Versatile marketing role in a growing fashion startup

• Significant creative freedom and responsibility

• Opportunities to learn across social media, performance marketing, e-commerce, PR, and branding

• Dynamic, ambitious team environment

• Chance to participate in shoots, campaigns, launches, and events

Company Culture

At Pavo, we believe in empowering our team members to be driven, innovative, and take ownership. We offer an environment that encourages personal growth, creativity, and making a meaningful impact in the fashion industry.