Jobs/By role/E-commerce Manager
E-commerce Manager jobs
An E-commerce Manager runs the online store for a fashion brand, overseeing product listings, site merchandising, conversion and digital sales performance day to day. Independent labels, heritage houses and fast-growing direct-to-consumer brands across Europe all hire for this role, usually as part of a small digital or ecommerce team. This page lists current openings for E-commerce Managers, also advertised as online store managers or digital commerce managers, at vetted fashion employers.
Also hired as: ecommerce manager · online store manager · digital commerce manager
Open E-commerce Manager roles
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Salary guide
What does a E-commerce Manager earn?
Ranges come from our E-commerce Manager salary guide, maintained per level for the European market. Individual listings state their own range when the company shares one.
Full E-commerce Manager salary guide →The role, in practice
Working as a E-commerce Manager
What the role actually covers
Most of the job sits between the website and the wider business. You will manage product uploads and copy, plan site merchandising and homepage layouts around new drops or sales, and keep an eye on stock levels feeding through to the storefront. Reporting is a constant thread: tracking conversion rate, average order value and traffic sources, then feeding those findings into buying, marketing and creative decisions.
There is also a technical side. You will work with a platform such as Shopify, Magento or a bespoke system, coordinate with developers or agencies on fixes and new features, and test checkout flows so nothing blocks a sale.
What hiring managers look for
Brands want evidence you have improved a live site, not just theoretical knowledge, so be ready to talk through actual changes you made and the results. Comfort with analytics tools, basic HTML or CSS, and email or CRM platforms is standard. Fashion employers also value a good eye, since you are often shaping how product looks online alongside the creative team.
Progression usually runs from ecommerce executive or coordinator into manager, then into head of ecommerce or digital director roles, sometimes broadening into wider digital commerce or trading across markets.
Common questions
Becoming a E-commerce Manager
What qualifications do you need to become an E-commerce Manager?
There is no single required qualification, though a degree in marketing, business or a related field is common. What matters more to fashion employers is hands on experience running or contributing to a live online store, including platform knowledge and comfort reading sales data. Many people move into the role from ecommerce coordinator, digital marketing or retail buying positions.
How is an E-commerce Manager different from a Digital Marketing Manager?
An E-commerce Manager owns the online store itself: product pages, site merchandising, conversion and platform performance. A Digital Marketing Manager focuses on driving traffic to that store through channels like paid social, email and search. In smaller fashion teams the two roles can overlap, but larger brands usually keep them separate and expect close collaboration between them.
Can you move into ecommerce management from a retail or buying background?
Yes, this is a common route into the role, since retail and buying experience gives you a strong sense of product, stock and customer behaviour. You will typically need to build up digital skills such as platform tools, analytics and basic site management alongside that retail knowledge. Many fashion brands value candidates who understand merchandising principles as much as they value technical ecommerce skills.
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