About YOU
It's All ABOUT YOU
- 2014
- Founded · Germany
- 1000+
- Team size
- 0
- Open roles now
ABOUT YOU is a fashion e-commerce group that provides personalized shopping experiences and B2B commerce technology for consumers and retailers, founded 2014 in Hamburg.
ABOUT YOU is a digital-first fashion and lifestyle e-commerce group that transforms online shopping into a personalized, social experience. The company operates a B2C fashion store that serves millions of active customers across Europe, offering a curated selection of global brands, exclusive celebrity collections, and private labels. Beyond retail, the group provides B2B commerce solutions through its SCAYLE platform, which enables other retailers to scale their digital operations using the company's proprietary technology stack. Since 2025, the company has operated as part of the Zalando Group to form a unified European fashion ecosystem.
- Headquarters
- Germany, DE
- Founded
- 2014
- Company size
- 1000+ employees
- Website
- corporate.aboutyou.de
Highlights
Parent Group
Market Presence
Customer Base
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Annual Revenue
Stock Exchange
Frequently asked.
Sourced from public records and kept up to date, so candidates get the same answers the team would give.
When was ABOUT YOU founded?
ABOUT YOU was founded in May 2014. It began as a subsidiary of the Otto Group before becoming Hamburg's first unicorn and eventually joining Zalando Group.
Who is the CEO of ABOUT YOU?
The company is led by co-founders Tarek Müller, Sebastian Betz, and Hannes Wiese. This founding trio has managed the company since its inception.
What does ABOUT YOU do?
ABOUT YOU operates a personalized online fashion store and provides B2B commerce infrastructure. It focuses on digitizing the traditional 'shopping stroll' for smartphone users.
Where is ABOUT YOU based?
ABOUT YOU is headquartered in Hamburg, Germany. The company also maintains a significant presence and offices in other European cities, including Zagreb.
How many people work at ABOUT YOU?
ABOUT YOU employs over 1,500 people. The workforce represents more than 70 different nationalities across its various European locations.
What industry is ABOUT YOU in?
ABOUT YOU operates in the fashion, e-commerce, and retail technology industries. It bridges the gap between consumer retail and enterprise software solutions.
Is ABOUT YOU part of another company?
Yes. As of 2025, ABOUT YOU is part of the Zalando Group following a strategic transaction to build a pan-European fashion ecosystem.
What is SCAYLE from ABOUT YOU?
SCAYLE is the B2B division of ABOUT YOU that offers an enterprise shop system. It allows other brands and retailers to use the company's proprietary e-commerce technology.