This role has expired and is no longer accepting applications.
Alohas — Marketing — Barcelona, ESMarketingdirect-to-consumerhybridFull-time
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About the role
ALOHAS is seeking an Asia Marketing & PR Manager to lead the brand's expansion into China and South Korea. This is a foundational role that will transform organic social media buzz into a structured growth engine, bridging the brand's Mediterranean essence with the vibrant digital ecosystems of East Asia.
What you'll do
- Lead and manage official presence on key Asian platforms like Xiaohongshu, Douyin, WeChat, Weibo, Naver, and KakaoTalk
- Adapt global campaign assets for local audiences, ensuring cultural relevance
- Develop a localized content calendar balancing high-fashion storytelling with platform-specific trends
- Manage daily community engagement to foster an ALOHAS community in Asia
- Build and maintain relationships with top-tier fashion media outlets like Vogue China, Elle Korea, and Harper's Bazaar Asia
- Coordinate press samples and lookbooks tailored for the Asian media landscape
- Identify and manage influencer collaborations and partnerships
- Provide market intelligence and strategic insights on Asian digital trends
- Track and report on key performance indicators
What you'll bring
- Native-level Mandarin or Korean (bilingual is a plus), with professional English proficiency
- 3-5 years of digital marketing experience in the Asian market, preferably for a Western fashion or lifestyle brand
- Deep knowledge of Asian social media platform algorithms and content formats
- Background in fashion, accessories, or sustainable lifestyle brands
- Strong content creation skills, including copywriting and basic photo/video editing
- Ability to build media networks and relationships
- Analytical mindset with performance tracking capabilities
- Entrepreneurial spirit and willingness to travel 2-3 times per year
What we offer
Flexible working hours and hybrid work model
Summer hours in July and August
Strong commitment to sustainability and social values
Mental health support, including disconnect days
Exclusive product discounts
Home office setup support
Professional growth opportunities
Monthly team events in Barcelona
About Alohas
ALOHAS is more than a fashion brand—it's a responsible shopping experience committed to fighting overproduction in the fashion industry. The company offers a young, creative, and proactive environment where communication flows, energy is high, and team members are passionate about making sustainability a way of life.
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