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Retail & E-commerce

Pas Normal Studios

Technically perfect cycling apparel—visionary aesthetics, uncompromised detail.

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Pas Normal Studios is a Copenhagen‑based brand that creates technically advanced, aesthetically driven cycling apparel. Their collections blend race‑focused performance with modern design, offering jerseys, bibs, and accessories for men and women that prioritize aerodynamics, comfort, and breathability. The company sells directly through its global flagship stores and online platform, collaborates with partners like Salomon and Diemme, and supports a community of riders through events, sponsorships, and an international cycling club.

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Retail & E-commerceFashion & Apparel RetailDirect-to-Consumer (DTC) BrandsSportsSportswear & Equipment