Na-kd
The Digital Fashion House with a Social-First Approach
NA-KD is a fashion e-commerce company that designs and sells attainable, on-trend clothing and accessories for a global audience, founded 2015 in Gothenburg.
NA-KD is a Swedish digital fashion house built on a social-first approach, connecting inspiration with influence. The company focuses on accessibility and classic aesthetics, offering a range of attire from contemporary everyday staples to occasion wear. By collaborating with industry talent and influencers, NA-KD operates at the intersection of fashion, social media curation, and digital commerce. The organization prioritizes a fast-paced environment where creativity and data-driven insights guide the design and distribution of on-trend clothing and accessories to a global audience.
FAQs
What does NA-KD do?
NA-KD is a digital fashion house that provides on-trend clothing, accessories, and exclusive design collaborations. The company utilizes a social-first strategy to deliver contemporary and timeless aesthetics to customers worldwide via its e-commerce platform.
When was NA-KD founded?
NA-KD was founded in 2015. Since its launch, it has grown rapidly into a significant player in the European fashion e-commerce space.
Where is NA-KD based?
NA-KD is based in Sweden. Its corporate headquarters are located in Gothenburg, which serves as the central hub for its global operations.
Who is the CEO of NA-KD?
Oscar von Konow currently serves as the CEO of NA-KD. He leads the company's strategic growth and digital fashion initiatives.
How many people work at NA-KD?
NA-KD employs between 201 and 500 people. Reports indicate an employee count of approximately 350 to 370 staff members across its offices.
What industry is NA-KD in?
NA-KD operates in the fashion e-commerce industry. It combines retail, social media marketing, and digital technology to sell apparel and lifestyle products.
What is the NA-KD social-first approach?
The social-first approach focuses on using social media curation and influencer collaborations to drive brand engagement. This allows NA-KD to turn digital inspiration into commercial influence and product trends.
Does NA-KD ship internationally?
Yes. NA-KD targets a global audience and offers international shipping for its range of everyday wardrobe staples and occasion wear.